Free Playbook

How I Get Founders Into Forbes, Entrepreneur & Nasdaq

The exact press system I've used to place 100+ founders and brands in major media — yours free. Drop your email and I'll send it over.

No spam. Unsubscribe anytime. Delivered straight to your inbox.

What's inside

The whole system, nothing held back.

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The 4 ways to actually get featured

Earned, pitched, paid, and leveraged — what each one really is, what it costs, and which one fits where you are right now.
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My 5-step process: angle → outlet → pitch → placement → leverage

The exact sequence I run for every placement — from finding the angle a journalist will say yes to, through turning one feature into ten.
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The 5 reasons people fail trying it alone

The avoidable mistakes that quietly kill DIY press — no angle, no media contacts, pitching like an ad, overpaying for the wrong placement, and quitting right before it works.
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Real founder results — and how to repeat them

The placements behind the names: what we pitched, where it landed, and the repeatable play that put them there.

Proof

Real placements — not stock logos.

Actual published features — for clients and for myself. Different industries, different outlets, the same system.

Forbes feature on Kazumi — Forbes · Kazumi, social-media guru

USA Today feature on BuffBunny — USA Today · BuffBunny's fitness empire

Forbes feature on the Airbnb market — Forbes · Airbnb market insight

Flaunt feature on Austin Dotson — Flaunt · Austin Dotson

Forbes feature on celebrity wine endorsements — Forbes · Celebrity wine endorsements

International Business Times feature on Hanzo PR — Int'l Business Times · Hanzo PR

A 7-figure fitness apparel brand

Placed in Forbes and USA Today — turning a strong product into a press-backed household name in its niche.

A digital creator

Landed in Forbes — converting a large-but-fragile following into durable, searchable credibility.

A founder with no prior press

Featured across multiple national outlets — building a logo bar from zero that now closes deals on his behalf.

Who I am

A doctor who got really good at getting people into the press.

I'm Dr. Hanna Shanar — an emergency physician who built a press business on the side, closing my first $20K deal in a hallway and $200K in a single summer while still in med school. I've gotten myself and 100+ others into major media. This playbook is exactly how.

$20K

First deal — closed in a hallway

$200K

In a single summer

100+

Placed in major media

How I got in with zero contacts

I didn't know a single journalist. So I borrowed the door.

When I started, I had no PR background and no rolodex — just LinkedIn and a willingness to do the unglamorous work most people skip.

I went to the Forbes contributor list, found the writers whose beat matched my story, and worked through them one by one. I sent 100 DMs. A handful replied. I offered to pay one for a pitch — and he said: no need, I like your story. He published me at no cost. That single feature grew into something far more lucrative.

That's the whole game — the right angle, the right writer, and the persistence to work the reps. The exact method is in the playbook.

Get the playbook

Angle, outlet, pitch, placement, leverage — the whole system in one PDF.

It's free, and it's the same system behind those 100+ placements. Drop your email and it's yours.

No spam. Unsubscribe anytime.

How I Get Founders Into Forbes, Entrepreneur & Nasdaq

Check your inbox.

The whole system, nothing held back.

The 4 ways to actually get featured

My 5-step process: angle → outlet → pitch → placement → leverage

The 5 reasons people fail trying it alone

Real founder results — and how to repeat them