Hanzo Enterprises started as a PR and social media company in June 2022. That is not a footnote in our history — it is the foundation. We generated over $200K in revenue in our first month, entirely from managing social media accounts and securing media placements for clients. PR was the first business we ever built, and it taught us something that shaped everything that followed: media distribution is a systems problem, not a creativity problem. Once you understand that, you can build a machine that produces coverage consistently, and that machine becomes infrastructure for everything else you do.
From service to infrastructure
In 2023, we spun up The Publicity Hub — PubHub — as a dedicated PR arm. We built relationships with over 800 media outlets: Forbes, NASDAQ, Benzinga, USA Today, Maxim, and hundreds of industry-specific publications across every vertical we operated in. We secured over 100 media placements across all ventures. PubHub was a real business with real clients, but we realized something important — the most valuable thing about it was not the client revenue. It was the distribution network itself. In 2024, we exited PubHub, rebranded it to Hanzo PR, and then folded the entire operation back into Hanzo Enterprises as shared infrastructure. Every venture in the portfolio now gets media coverage through the same machine.
The economics most companies get wrong
Most companies pay $10,000 a month or more for a PR agency. They get a shared media list, a few templated press releases, and maybe a handful of placements if the agency is competent. When the contract ends, they walk away with nothing — the relationships belong to the agency, not the client. We took a different approach. We built the machine internally, which means the relationships, the outlet database, the distribution workflows, and the editorial contacts all belong to us. They serve VelvetChat, Medtrics, Rapid Roots, ContentOS, and every future venture we launch. And because the infrastructure is already built and maintained, the marginal cost of securing coverage for a new venture is close to zero.
PR as a repeatable process
The reason most companies fail at PR is that they treat it like an art — hoping the right pitch hits the right journalist at the right moment. We treat it like engineering. Repeatable processes. Maintained relationships. Consistent output. The 800+ outlet network is not a list we blast — it is a set of relationships we actively maintain, each tagged with editorial preferences, beat coverage, and response history. When we have a story to place, we do not hope it lands. We route it through a system designed to match stories with outlets that will actually run them. The law of large numbers does the rest.
The full circle: Hanzo Media Solutions
The PR machine came full circle in 2024. After folding it back into Hanzo Enterprises, we launched Hanzo Media Solutions — offering the same distribution infrastructure as a service to external clients. The business that started as our first revenue stream in 2022 became shared infrastructure for the portfolio, and then became a standalone service offering again. That is the pattern we keep seeing across Hanzo: build something for yourself, refine it across multiple ventures, and then offer it to the market because you have already proven it works at scale. The PR machine now serves the portfolio internally and generates revenue externally. It pays for itself many times over, and it started with one founder sending cold emails to journalists in a home office four years ago.
